With New Franchise Sales on the Rise, ComForCare Revamps Recruitment Process (Home Health Care News)

Best Life Brands, a family of companies focused on the well-being of clients along the continuum of senior care, awarded 18 new locations in 14 states and Canada across all brands in June, July and August.

According to the CDC, the risk for severe illness from COVID-19 among adults increases with age, with older adults at highest risk. That makes the health and safety of the caregivers who look after them all the more important. And it is the responsibility of those employing the caregivers to ensure they have the resources to do their job safely.

When COVID-19 started to infiltrate the U.S, we were faced with the same questions so many businesses were forced to address: How do we keep our team and our customers safe? And how do we continue operating to meet demand? The answer that was never in our playbook was to change our whole business model. And we had to do it quickly.

Despite its many negatives, the global recession induced by the COVID-19 virus could set the stage for home care franchise systems to see a period of strong growth.

“We at Best Life Brands have recognized the needs of an aging population long before coronavirus infiltrated our daily lives. And we are watching the demand for our services only continue to grow,” says J.J. Sorrenti, CEO of Best Life Brands. “Even in the midst of a pandemic, we are experiencing a surge in interest from franchisee candidates who recognize this as an immensely high-growth space and that our services will forever be essential.”

As many M&A deals ground to a halt in the pandemic, private equity firm Riverside took an unusual step: sending an open letter saying they had capital to provide to get deals done.

Marques Jones, President of ComForCare of northwest Richmond, says social distancing is difficult during in-home care, which often requires close contact for things like feeding, bathing and grooming.

Janice Pollard writes in Medium.com, "Caregivers showcase compassion every day just by the nature of the job they are in, but their dedication and willingness to continue caring for clients during a pandemic is nothing short of heroic."

Sean Kajcienski, COO of Best Life Brands, is quoted in Home Health Care News, "We've got to be a little bit more flexible, adaptable and responsive to business demands,” he said. “We’re all just adjusting, but the need is there. It’s such a great need in this country, and I see it continuing to grow.”

Sorrenti will oversee the strategic growth plan of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sale franchise in the U.S. Together, they include nearly 400 franchise locations across the U.S. and Canada.

CarePatrol, the nation's largest senior placement organization, is partnering with healthcare providers to counsel families on options for moving loved ones to safer environments in order to make room for COVID-19 patients.

Franchise Gator named ComForCare Home Care and CarePatrol Top 100 franchises.

ComForCare Franchise Systems is proud to announce that nine ComForCare and At Your Side Home Care franchise locations received recognition in the 2020 Best of Home Care awards from Home Care Pulse, an independent satisfaction research and quality assurance firm for home care.

Kevin and Cilla Buck honored with the prestigious award at CarePatrol’s annual franchise conference.